Ruffles Presunto (Ham) 45g

Ruffles Presunto (Ham) 45g is a legendary snack in Portugal and Spain, known for its bold, smoky, and "addictive" serrano ham flavor. This 45g individual bag is the perfect "grab-and-go" size, frequently found in Portuguese cafes and as a staple in school lunchboxes.

Product Overview

• The Flavour: Delivers an intense and authentic "Presunto" (cured ham) taste with smoky and salty undertones that perfectly complement the golden-fried potato base.
• Signature Texture: Features the iconic Ruffles wavy "ridges" designed to hold maximum seasoning for a powerful crunch in every bite.
• Gluten-Free: This flavour is certified Gluten-Free, making it a safe and popular choice for those with celiac disease or gluten sensitivities.

Key Highlights

• Portuguese Nostalgia: For many who grew up in or visited Portugal, these chips are a "blast from the past" and a must-buy nostalgic treat.
• Ingredients: Made with potatoes, vegetable oils (sunflower and corn), and ham flavouring that includes salt, lactose, smoke aroma, and flavor enhancers.
• Allergen Note: Contains Milk (lactose) and Soy.

Strategic Insight for your Shop

• The Lunchtime Hero: The 45g bag is the ideal cross-sell for your fridge section. Customers grabbing a Sumol Ananás or Guaraná Antarctica will almost always pick up a bag of Ruffles Presunto as a side.
• Charcuterie Companion: Surprisingly, these chips are often used on charcuterie boards to add a "crunchy ham" element alongside real cheese and olives.
• High Rotation: Because this is a specialty "import" flavour not typically found in standard UK supermarkets, it drives strong repeat traffic from the Luso-Spanish community.